Loyalty Program
Modernized the user interface of the loyalty member platform,
including the dashboard, login page, and site, for a fresh look.
Modernized the user interface of the loyalty member platform,
including the dashboard, login page, and site, for a fresh look.
Following its acquisition by Tata Group, Air India required a design refresh for its loyalty program to reflect the airline's revitalized brand and future direction. Our team focused on redesigning key areas, including the member logged-in pages, the main loyalty consumer site, and loyalty partnership pages.
YEAR
2023-2024, 6 month
ROLE
UX/UI Design
TEAM
Seiko (self), Keri (Lead), Joanne (UX/UI), PMs, Project Managers, Developers, Loyalty team
TOOLS
Figma
Provides members with tools and information to manage their accounts, earn and redeem miles, understand program benefits, and access exclusive offers.
Provide loyalty members with a centralized view of their points balance, recent account activity, and current membership tier status upon login.
Showcase monthly partner deals that allow loyalty members to earn additional points.
