Loyalty Program
Modernized the user interface of the loyalty member platform,
including the dashboard, login
page, and site, for a fresh look.
Modernized the user interface of the loyalty member platform,
including the dashboard, login
page, and site, for a fresh look.
Following its acquisition by Tata Group, Air India required a design refresh for its loyalty program to reflect the airline's revitalized brand and future direction. Our team focused on redesigning key areas, including the member logged-in pages, the main loyalty consumer site, and loyalty partnership pages.
YEAR
2023-2024, 6 month
ROLE
UX/UI Design
TEAM
3 Designers
TOOLS
Figma
Provides members with tools and information to manage their accounts, earn and redeem miles, understand program benefits, and access exclusive offers
Provide Loyalty members with a centralized view of their points balance, recent account activity, and current membership tier status upon login
Showcase monthly partner deals that allow loyalty members to earn additional points
